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Graphic Designer's Essential Reference : Visual Ingredients, Techniques, and Layout Strategies for Graphic Designers book

Graphic Designer's Essential Reference : Visual Ingredients, Techniques, and Layout Strategies for Graphic Designers book

Graphic Designer's Essential Reference : Visual Ingredients, Techniques, and Layout Strategies for Graphic Designers by Timothy Samara

Graphic Designer's Essential Reference : Visual Ingredients, Techniques, and Layout Strategies for Graphic Designers
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Author: Timothy Samara
Page Count: 248 pages
Published Date: 01 Nov 2011
Publisher: Rockport Publishers Inc.
Publication Country: Gloucester, MA, United States
Language: English
ISBN: 9781592537433
Download Link: Graphic Designer's Essential Reference Visual Ingredients, Techniques, and Layout Strategies for Graphic Designers
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A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial. By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes. This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. "Graphic Designer's Essential Reference "is an inspirational resource that all graphic designers should keep by their workspace for handy reference.

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